Gloo tops on­line awards

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GLOO DIG­I­TAL DE­SIGN jus­ti­fied its ti­tle as AdRe­view’s Dig­i­tal Agency of the Year by com­ing out tops at the Book­mark Awards. The Book­marks is a new event es­tab­lished by the On­line Pub­lish­ers’ As­so­ci­a­tion for dig­i­tal and on­line mar­ket­ing.

En­cour­ag­ingly, more than 200 en­tries were re­ceived. How­ever, on­line mar­ket­ing in SA is lag­ging the rest of the world, partly due to band­width lim­i­ta­tions. The ob­ject of the awards is to nar­row the gap and fur­ther im­pe­tus should be pro­vided around mid-2009, when band­width is sched­uled for a 40-fold in­crease.

Judg­ing was done by two lead­ing in­ter­na­tional ex­perts: Dick Buschman, of Ach­tung!, this year’s Euro­pean dig­i­tal agency of the year, and Jo­han Tesch, creative di­rec­tor at BBH Lon­don.

They avoided the trap of hand­ing out too many awards, main­tain­ing rigid stan­dards and not mak­ing awards in sev­eral cat­e­gories. The two Gold Awards went to Gloo, in col­lab­o­ra­tion with Net#work BBDO, for best mi­crosite prod­uct launch (Young­blood5), and Liquorice Africa, for best site (am­pli­fied­jour­neys.hk).

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