Gloo tops online awards
GLOO DIGITAL DESIGN justified its title as AdReview’s Digital Agency of the Year by coming out tops at the Bookmark Awards. The Bookmarks is a new event established by the Online Publishers’ Association for digital and online marketing.
Encouragingly, more than 200 entries were received. However, online marketing in SA is lagging the rest of the world, partly due to bandwidth limitations. The object of the awards is to narrow the gap and further impetus should be provided around mid-2009, when bandwidth is scheduled for a 40-fold increase.
Judging was done by two leading international experts: Dick Buschman, of Achtung!, this year’s European digital agency of the year, and Johan Tesch, creative director at BBH London.
They avoided the trap of handing out too many awards, maintaining rigid standards and not making awards in several categories. The two Gold Awards went to Gloo, in collaboration with Net#work BBDO, for best microsite product launch (Youngblood5), and Liquorice Africa, for best site (amplifiedjourneys.hk).