Cap­tur­ing a new niche

Finweek English Edition - - Communication & Technology - FRIK ELS

WITH AP­PROX­I­MATELY 100 hours’ worth of video footage be­ing up­loaded to YouTube ev­ery minute, pho­tos ac­cu­mu­lat­ing on Flickr and other shar­ing sites by their mil­lions ev­ery day, it’s no won­der elec­tron­ics man­u­fac­tur­ers are see­ing mas­sive op­por­tu­ni­ties.

Ja­panese man­u­fac­turer Sanyo now wants to cre­ate a new niche in this highly com­pet­i­tive mar­ket with a de­vice they call a dual-cam. It’s a cam­corder sport­ing high-def­i­ni­tion video record­ing and qual­ity still pho­tos – not just all-in-one but at the same time. Al­though some high-end video cam­eras from the likes of Sony al­ready make it pos­si­ble to take pho­to­graphs while film­ing video, it’s the first time dual-func­tion­al­ity is at the core of the de­vice. And at this price point.

Sanyo has al­ready cornered the mar­ket for wa­ter­proof (up to 1,5m) video cam­eras with its Xacti range and with the du­al­cam it wants to put some more dis­tance be­tween it­self and its com­pe­ti­tion. Sanyo’s think­ing is that un­less you’re a semi-pro­fes­sional you wouldn’t want to lug around lenses, a still cam­era and a video cam­era to cap­ture your sur­round­ings.

A sin­gle palm-size de­vice (Sanyo claims to have the small­est full HD cam­corder on the mar­ket) would be per­fect for most users and the high-end fea­tures of the new Xacti – with 30-times op­ti­cal zoom and su­per-slow mo­tion video cap­ture, among other fea­tures – do a good job of strad­dling the space be­tween the happy snap­per and the real en­thu­si­ast.

The num­bers back up the com­pany’s claims: 20m cam­corders and 130m dig­i­tal still cam­eras were sold world­wide in 2008. Sanyo says the dual-cam mar­ket could be 30m units and projects sales of its own new range this year to be at least 1m. The com­pany was re­cently taken over by ri­val Pana­sonic, cre­at­ing the world’s largest con­sumer elec­tron­ics group.

Best of both worlds and un­der wa­ter.

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