» KEEPING VALUE
A ROMANS PIZZA manager jumps on a table, informing his staff they should say bye-bye to bonuses. He continues with other changes to working conditions. All in a quest to keep prices low. The employees’ shocked looks express how tough things will get – but worse is still to come. They’ll be receiving free in-house medicals. The boss’s wacky looking sidekick moves forward ready to begin the tests.
A pizza special appears, showing the viewer how far they’re willing to go to give them best value for money. A shot back to the meeting, where the first volunteer is asked to step forward. All fingers point to a scrawny colleague in a hairnet. A close-up shows him sinking into his chair, a man clearly afraid of what lies ahead.
The zany ad was collaboration between Joe Public and Generous Pictures, a production house.