» KEEP­ING VALUE

Finweek English Edition - - Advertising & Marketing - POLOKO MO­FO­KENG poloko.mo­fo­keng@fin­week.co.za

A RO­MANS PIZZA man­ager jumps on a ta­ble, in­form­ing his staff they should say bye-bye to bonuses. He con­tin­ues with other changes to work­ing con­di­tions. All in a quest to keep prices low. The em­ploy­ees’ shocked looks ex­press how tough things will get – but worse is still to come. They’ll be re­ceiv­ing free in-house med­i­cals. The boss’s wacky looking side­kick moves for­ward ready to be­gin the tests.

A pizza spe­cial ap­pears, show­ing the viewer how far they’re will­ing to go to give them best value for money. A shot back to the meet­ing, where the first vol­un­teer is asked to step for­ward. All fin­gers point to a scrawny col­league in a hair­net. A close-up shows him sink­ing into his chair, a man clearly afraid of what lies ahead.

The zany ad was col­lab­o­ra­tion be­tween Joe Pub­lic and Gen­er­ous Pic­tures, a pro­duc­tion house.

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