Finweek English Edition - - Advertising & Marketing -

“IT’S GO­ING TO BE BIG,” says Wal­ter Pike. “But how quickly are we go­ing to em­brace it?” Pike was talk­ing about mar­ket­ing on the In­ter­net, which has en­joyed rel­a­tively slow take-up in South Africa so far. “We’re be­hind the growth curve but we al­ways catch up and I think we’ll do that again.”

Pike in­tends help­ing the process along with the Dig­i­tal Mar­ket­ing Academy, which he re­cently launched for the AAA School of Ad­ver­tis­ing. The key is­sue, he be­lieves, is to recog­nise the In­ter­net is more than just an­other medium. “The way peo­ple do things

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