BITS

Finweek English Edition - - Communication & Technology - SI­MON DIN­GLE si­mond@fin­week.co.za

SEARCH WITH A SILLY NAME MICROSOFT AN­NOUNCED a new search en­gine last week called Bing that re­places its Win­dows Live and MSN search en­gines. Bing is Microsoft’s plan to com­pete di­rectly with Google and Ya­hoo! Bing is in beta, mean­ing it’s tech­ni­cally still be­ing tested, al­though you can ac­cess it at www.bing.com.

Microsoft says Bing is a “de­ci­sion en­gine” and moves be­yond search to help peo­ple make faster and bet­ter in­formed de­ci­sions, adding it’s been de­vel­oped to com­ple­ment the way in which peo­ple use the web. the li­cens­ing of DVB-H op­er­a­tors by e.tv. But Icasa says it recog­nises the need for DVB-H to be avail­able in time for the 2010 Soc­cer World Cup and aims to make li­cences avail­able soon. com­bine var­i­ous forms of com­mu­ni­ca­tion into or­gan­ised sec­tions – or “waves”. For ex­am­ple, you could start a wave for a project at work and track the com­mu­ni­ca­tions for that project across Twit­ter, email and other forms of on­line com­mu­ni­ca­tion. A live doc­u­ment is then cre­ated from the Wave.

Though the con­cept be­hind Wave is a bit con­fus­ing at first, Google has videos and other con­tent that help ex­plain it at wave.google.com. It will be avail­able to the pub­lic later this year. WINNING OR­ANGE SOUTH AFRICA’S sec­ond net­work op­er­a­tor – Neo­tel – has won a fight to con­tinue us­ing the colour or­ange in its mar­ket­ing. That af­ter In­ter­net ser­vice provider iBurst lodged a com­plaint with SA’s Ad­ver­tis­ing Stan­dards Au­thor­ity (ASA) in Oc­to­ber last year seek­ing to pre­vent Neo­tel from us­ing the colour, which iBurst also uses in its mar­ket­ing and logo.

In dis­miss­ing the ap­peal, the ASA said iBurst had failed to es­tab­lish it had any pro­tec­tive ad­ver­tis­ing good­will in the use of the colour or­ange. The ASA didn’t be­lieve the use of the colour or­ange in iBurst’s ad­ver­tis­ing and mar­ket­ing had be­come the sig­na­ture of its prod­ucts.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.