Finweek English Edition - - Advertising & Marketing -

THE CREATIVE CIR­CLE has de­cided to give its of­fi­cial en­dorse­ment to the Pen­dor­ing awards for Afrikaans ad­ver­tis­ing. The CC, rep­re­sent­ing SA’s ad agency creative in­dus­try, is no­to­ri­ously strict about which awards it en­dorses. That’s be­cause it wants to dis­cour­age agen­cies from mak­ing in­flated claims about their creative suc­cesses. “While we can’t be seen to be favour­ing one cul­ture over an­other, Pen­dor­ing has come a long way in recog­nis­ing other cul­tures,” says Creative Cir­cle chair­man Rob McLen­nan.

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