RECOGNITION FOR PENDORING
THE CREATIVE CIRCLE has decided to give its official endorsement to the Pendoring awards for Afrikaans advertising. The CC, representing SA’s ad agency creative industry, is notoriously strict about which awards it endorses. That’s because it wants to discourage agencies from making inflated claims about their creative successes. “While we can’t be seen to be favouring one culture over another, Pendoring has come a long way in recognising other cultures,” says Creative Circle chairman Rob McLennan.