THE RISKS ASSOCIATED
with modern agricultural production are comparable to climatic uncertainty. To be unprotected in the face of prices and worldwide competition takes a great deal of courage. “South Africa’s farmers have no choice but to compete on the international markets,” says Santam Agriculture head Tobias Doyer. “With virtually no Government assistance – unlike their counterparts in, especially, the major developed countries – they have to fend for themselves. That’s why they must make use of the means at their disposal, such as suitable insurance, to protect their capital efficiently.”
Santam Agriculture, with a market penetration of more than 50%, is by far SA’s market leader in terms of crop insurance. “Santam has had 91 years’ experience of insurance and its specialist knowledge of crop insurance also enables it to lead the market to appropriate new products and services in the field of crop protection,” Doyer says.
Santam offers flexible and transparent options
“Santam Agriculture is now the only short-term insurer in SA with an experimental farm where tests are conducted on a variety of crops to determine the correct underwriting methods and related aspects. This makes it easier for producers to choose the right insurance for their unique needs.”
Santam Agriculture expanded the scope of its farming business considerably two years ago when it took over the established crop insurance business of ARS.
ARS was formed in 2000, when the wellknown Sentraoes (for decades a household name among SA farmers) merged with CUAS.
“Our client-driven approach to short-term insurance – including new risk management initiatives and an improved claims service – ensures flexible and transparent options for producers. Santam Agriculture’s team of experts and products are set up in such a way almost all the modern farmer’s needs – even such things as liability cover in labour disputes – can be accommodated.”