The real you
A GROUP OF YUPPIES are being their manic, angst-ridden, high-pressured selves in an up-market corporate bar filled with airkissing trendies. Or, alternatively, at a snazzy social event. But they aren’t true to their real, comfortable personas. Until they have a sip of Miller Genuine Draft. Whereupon their laptops, cellphones and other accoutrements of fast living turn to water and splash away, leaving them unencumbered and free to enjoy life. “Release your mojo,” is the payoff line.
The two ads by MorrisJones are the first Miller has used in SA that were made locally – directed by Bouffant’s Ariane Besson, with world-class animation by Christian van der Walt, of Sinister Studios.
Miller is one of a range of premium beers deployed by SABreweries in this highly competitive segment to fend off brands such as Windhoek, which features Hollywood actor Lou Gossett Jnr telling consumers, by contrast, to “keep it real”.