De­sign shop grows global wings

Finweek English Edition - - Advertising&marketing -

LO­CAL IS DEF­I­NITELY lekker for Berge Far­rell, a lead­ing in­de­pen­dent de­sign shop at­tract­ing a host of sig­nif­i­cant in­ter­na­tional projects de­spite the lack of an in­ter­na­tional net­work. This year alone it’s worked with brands from the likes of Pepsico, Unilever, Kraft, Henkel, SABMiller and Al­marai (the big­gest dairy pro­ducer in the United Arab Emi­rates). It’s also at­tracted jobs from as far afield as Hon­duras and Ro­ma­nia, where it up­graded the packaging de­sign of lead­ing beer brands to huge ac­claim.

All the projects are man­aged from the Berge Far­rell offices in Jo­han­nes­burg or Cape Town. “We still think and op­er­ate like a bou­tique de­sign agency,” says Berge Far­rell MD An­drew Nel. “That makes us who we are and shapes our work. Rolling out a global net­work might be good for busi­ness but we weren’t con­vinced it would be good for the work.”

Nel says clients over­seas are im­pressed by the fresh­ness of think­ing com­ing out of SA, where de­sign is burst­ing with en­thu­si­asm. Euro­pean and US de­sign is tired by com­par­i­son.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.