POLITICS isn’t a realm into which advertisers usually venture. But the MD of advertising company Red Phone has taken the company out on a limb by placing bold adverts calling for action against the “Malema Dilemma”. Although the ad has obviously catapulted the agency into the public eye, leading cynics to question her real motives, the point it that the ads have found overwhelming resonance with ordinary South Africans.
Winchester says Red Phone’s research confirmed South Africans across the board are “gatvol” with and depressed by the national embarrassment that is ANC Youth League president Julius Malema. We say viva business leaders who take a stand and speak truth to power.