Ap­prox­i­mately 5m South Africans reap the ben­e­fits

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To­day’s technology al­lows com­pa­nies to per­form sig­nif­i­cant data an­a­lyt­ics: the gem lies in min­ing that data and then us­ing it in a smart and so­phis­ti­cated way to elicit

cus­tomer de­mand.

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