Ina Meir­ing

Finweek English Edition - - Loyalty Rewards -

New law more rigid how, when and what goods and ser­vices can be ex­changed for loy­alty is now gov­erned far more rigidly by the new law. The act clearly states a per­son mustn’t of­fer par­tic­i­pa­tion in a loy­alty pro­gramme or of­fer any loy­alty, credit or award with the in­ten­tion of not pro­vid­ing it or pro­vid­ing it in a man­ner other than of­fered.

Whereas it wasn’t un­com­mon for

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