Finweek English Edition - - Advertising & Marketing - TONY KOEN­DER­MAN tonyk@fin­


TOY­OTA’S UBIQ­UI­TOUS spokesdog – Buddy the Boxer – sings the praises of the Toy­ota Auris to his new friend, ChiChi the Chi­huahua, in a TV com­mer­cial by DraftFCB Jo­han­nes­burg. When Buddy adds a growl to mimic the deep-throated en­gine roar, ChiChi tries again and again to im­i­tate him, but her high­pitched voice can’t carry it off. “Hope­less,” mut­ters Buddy as the Auris Sport X speeds off.


STIM­ULII HAS BE­COME the first South African com­pany to sell a TV for­mat into the US mar­ket. Heavy­weight TV pro­ducer Ben Silverman ( Ugly

Betty, The Of­fice) snapped up the rights to its re­al­ity for­mat

Thumb Wars at MIPTV, the global tele­vi­sion mar­ket. The show has con­tes­tants rac­ing from place to place search­ing for “the scan­ner” to stop it tick­ing.

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