NO END TO BUDDY
TOYOTA’S UBIQUITOUS spokesdog – Buddy the Boxer – sings the praises of the Toyota Auris to his new friend, ChiChi the Chihuahua, in a TV commercial by DraftFCB Johannesburg. When Buddy adds a growl to mimic the deep-throated engine roar, ChiChi tries again and again to imitate him, but her highpitched voice can’t carry it off. “Hopeless,” mutters Buddy as the Auris Sport X speeds off.
STIMULII HAS BECOME the first South African company to sell a TV format into the US market. Heavyweight TV producer Ben Silverman ( Ugly
Betty, The Office) snapped up the rights to its reality format
Thumb Wars at MIPTV, the global television market. The show has contestants racing from place to place searching for “the scanner” to stop it ticking.