These three work
A MARKETING TEAM that consists of all three of the most important marketing personality types could be essential for marketing success. “Teams made up of only one or two personality types don’t fare so well,” says Michael Goldman, a senior lecturer at the University of Pretoria’s Gordon Institute of Business Science.
Marketing personalities can be divided into the following groups:
The creative group, often very productive and creative in advertising agencies and mostly well-qualified in a creative field.
The quantitative group, which usually consists of research-orientated marketers with a preference for figures and for analysing and interpreting them. They are more rational decision-makers and have usually studied statistics or marketing.
The group that hasn’t studied the field of marketing at all but has an excellent feel for people (that is, the client) and consequently understands their needs well.
Goldman says the “stereotype” advice to marketers – to focus on the client, including the solution of his problems, attention to his needs and providing him with solutions – is still valid.
How the client sees you remains one of the most important aspects any business must attend to, says management guru Tom Hopkins on www.leader.co.za. “It’s so easy to lose sales because of unnecessary mistakes, such as an unprofessional appearance, people who talk too much and don’t have a convincing vocabulary. Remember: it’s not about you but about satisfying the client’s needs.”