Star treks to Jupiter
Graham Warsop hands over creative power to a rising star
JUPITER DRAWING ROOM co-founder Graham Warsop has handed over the creative reins of the Johannesburg agency to a new chief creative officer, Brad Reilly, an ad industry fast-tracker who’s expected to provide a “new creative impetus”. The move heralds “a new era of creative leadership,” says Warsop. “He’s set to achieve great things for our agency, our clients and the industry.”
Warsop, who now lives in Cape Town and this week became the father of a baby girl, says: “For now, my focus is going to be as chairman of the brand licensing company, The Jupiter Drawing Room (South Africa) and Partners.” This structure is the holding company for a group that includes Jupiter Cape Town, MetropolitanRepublic, Royal Metropole and Black River F.C.
Jupiter Johannesburg CEO Renée Silverstone says Reilly has “phenomenal strategic and business acumen and a passion for providing solutions that solve clients’ business problems”.
He’s a worthy successor to Warsop, the most-- awarded creative director in SA advertising history and a recent recipient of the New York Festival’s lifetime achievement award.
Reilly, also a multiple award winner, joins the agency fresh from running Coca-Cola’s highly successful Soccer World Cup campaign. His 11-year climb from his first position as junior copywriter in 1998 has been “nothing short of meteoric,” says Silverstone. He’s the only South African ever to have won two Cannes Lion Grands Prix awards.
Reilly says Jupiter is the perfect platform to
start implementing the skills and beliefs he’s developed over the course of his career: “While the local industry is seemingly content to continue doing what they’ve been doing for the past three decades, the international fraternity has shifted the paradigm to become business partners to their clients.
“Jupiter is hungry and primed for the shift required to catapult us into the realm of relevance. With the right focus and attitude Jupiter will blaze this trail in SA.”
Reilly says his goal is to extend Jupiter’s leading position as one of the most respected agencies in the industry. “I want every South African talking about our work. I’d also like Jupiter to be the first SA agency to win the Titanium Cannes Lion (for a Big Idea). I believe we can do that within five years.”
BRAD REILLY High hopes