Star treks to Jupiter

Gra­ham Warsop hands over cre­ative power to a ris­ing star

Finweek English Edition - - ADVERTISING & MARKETING -

JUPITER DRAW­ING ROOM co-founder Gra­ham Warsop has handed over the cre­ative reins of the Jo­han­nes­burg agency to a new chief cre­ative of­fi­cer, Brad Reilly, an ad in­dus­try fast-tracker who’s ex­pected to pro­vide a “new cre­ative im­pe­tus”. The move her­alds “a new era of cre­ative lead­er­ship,” says Warsop. “He’s set to achieve great things for our agency, our clients and the in­dus­try.”

Warsop, who now lives in Cape Town and this week be­came the fa­ther of a baby girl, says: “For now, my fo­cus is go­ing to be as chair­man of the brand li­cens­ing com­pany, The Jupiter Draw­ing Room (South Africa) and Part­ners.” This struc­ture is the hold­ing com­pany for a group that in­cludes Jupiter Cape Town, Metropoli­tanRepub­lic, Royal Metropole and Black River F.C.

Jupiter Jo­han­nes­burg CEO Renée Sil­ver­stone says Reilly has “phe­nom­e­nal strate­gic and busi­ness acu­men and a pas­sion for pro­vid­ing so­lu­tions that solve clients’ busi­ness prob­lems”.

He’s a wor­thy suc­ces­sor to Warsop, the most-- awarded cre­ative di­rec­tor in SA ad­ver­tis­ing his­tory and a re­cent re­cip­i­ent of the New York Fes­ti­val’s life­time achieve­ment award.

Reilly, also a mul­ti­ple award win­ner, joins the agency fresh from run­ning Coca-Cola’s highly suc­cess­ful Soc­cer World Cup cam­paign. His 11-year climb from his first po­si­tion as ju­nior copy­writer in 1998 has been “noth­ing short of me­te­oric,” says Sil­ver­stone. He’s the only South African ever to have won two Cannes Lion Grands Prix awards.

Reilly says Jupiter is the per­fect plat­form to

start im­ple­ment­ing the skills and be­liefs he’s de­vel­oped over the course of his ca­reer: “While the lo­cal in­dus­try is seem­ingly con­tent to con­tinue do­ing what they’ve been do­ing for the past three decades, the in­ter­na­tional fra­ter­nity has shifted the par­a­digm to be­come busi­ness part­ners to their clients.

“Jupiter is hun­gry and primed for the shift re­quired to cat­a­pult us into the realm of rel­e­vance. With the right fo­cus and at­ti­tude Jupiter will blaze this trail in SA.”

Reilly says his goal is to ex­tend Jupiter’s lead­ing po­si­tion as one of the most re­spected agen­cies in the in­dus­try. “I want ev­ery South African talk­ing about our work. I’d also like Jupiter to be the first SA agency to win the Ti­ta­nium Cannes Lion (for a Big Idea). I be­lieve we can do that within five years.”

BRAD REILLY High hopes

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