A multi-lay­ered legacy

Finweek English Edition - - ADVERTORIAL -

THE LAST OF THE FIRE­WORKS had barely her­alded the end of a suc­cess­ful 2010 FIFA Soc­cer World Cup when South Africans be­gan de­bat­ing the event’s legacy for fu­ture gen­er­a­tions. Statis­tics and anal­y­sis will fea­ture strongly in the months and years to come as re­searchers dis­sect the im­pact on GDP and for­eign di­rect in­vest­ment, and al­ready the pic­ture is un­fold­ing.

“ The lat­est num­bers are com­ing in, but it’s a bit of a jig­saw puz­zle,” said Gillian Saun­ders, Di­rec­tor of Grant Thorn­ton Strate­gic So­lu­tions and Head of Grant Thorn­ton Spe­cial­ist Ad­vi­sory Ser­vices, at the re­cent World Cup Legacy Fo­rum held at the Gor­don In­sti­tute of Busi­ness Sci­ence (GIBS).

For now, it’s a case of con­jec­ture un­til more mean­ing­ful fig­ures come in, agreed Pro­fes­sor Adrian Sav­ille, a se­nior fac­ulty mem­ber at GIBS and Chief In­vest­ment Of­fi­cer of Can­non As­set Man­agers. “It’s very dif­fi­cult for the econ­o­mists to un­ravel. For ex­am­ple, I’ve been look­ing at Visa spend which is up 66% year-on-year. Which sug­gests peo­ple didn’t just come for the soc­cer but to ex­pe­ri­ence the event.” Saun­ders shared other en­cour­ag­ing data too, such as:

- to over­seas for­eign­ers and 2% to fel­low Africans.

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