Finweek English Edition - - ADVERTISING & MARKETING -

TO PRO­MOTE Absa’s 2011 L’At­te­lier Art com­pe­ti­tion, The Jupiter Draw­ing Room in­vited pre­vi­ous par­tic­i­pants and win­ners to project their cre­ativ­ity in a deeply per­sonal quote re­veal­ing their in­ner­most per­sua­sions. The re­sults – pro­jected on to iconic build­ings in prom­i­nent lo­ca­tions – vividly bring to life the cam­paign theme: “Cre­ativ­ity takes courage.”

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