BACK IN BLACK

Finweek English Edition - - Online@Fin24 - By Simon Dingle

IT’S dif­fi­cult not to be im­pressed with the progress Cell C has made over the last year.

Dur­ing that time SA’s third cel­lu­lar op­er­a­tor has halved its debt, grown its sub­scriber base, out­sourced its cus­tomer ser­vice, re­de­fined its dis­tri­bu­tion chan­nel, made progress in rev­o­lu­tion­is­ing its net­work and launched a smart new mar­ket­ing cam­paign.

Cell C’s most re­cent trick has been to shed its ter­ri­ble old red logo and launch a new black and white look, with homage paid to the South African flag via a strip of colours be­low the logo.

Read more on Fin24.com

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.