BACK IN BLACK
IT’S difficult not to be impressed with the progress Cell C has made over the last year.
During that time SA’s third cellular operator has halved its debt, grown its subscriber base, outsourced its customer service, redefined its distribution channel, made progress in revolutionising its network and launched a smart new marketing campaign.
Cell C’s most recent trick has been to shed its terrible old red logo and launch a new black and white look, with homage paid to the South African flag via a strip of colours below the logo.
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