Pup­pets with power

Finweek English Edition - - ADVERTISING&MARKETING -

HELEN ZILLE gives Julius Malema a ham­mer to help with his wood­work and Peter de Vil­liers gives Ja­cob Zuma a paint­brush. Those are scenes in three tele­vi­sion ad­verts pro­duced for the Christ­mas sea­son to at­tract at­ten­tion to the phil­an­thropic web­site, Gift­s4GoodSA, an on­line shop with a dif­fer­ence. Pow­ered by char­ity en­ablers GreaterGoodSA, it’s a pub­lic call-to-ac­tion ini­tia­tive to give

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