Two lead­ing de­sign agen­cies merge

Finweek English Edition - - ADVERTISING&MARKETING -

IN­TER­BRAND SAMP­SON, South Africa’s sec­ond largest brand­ing and de­sign agency, has merged with Vee­jay Ar­chary’s small but fast-grow­ing busi­ness – Black Brand Strat­egy & De­sign – to form The In­ter­brand Samp­son Group. Their po­si­tion­ing state­ments pro­vide an in­ter­est­ing con­trast. The mantra of Black is “it isn’t in the busi­ness of de­sign but rather in the de­sign of busi­ness.’ In­ter­brand Samp­son’s vi­sion is brands have the power to change the world. But they’ll start with Africa, look­ing to cre­ate and man­age brands with the power to change the con­ti­nent.

“The merger adds im­pe­tus to our ef­forts to be­come the pan-African au­thor­ity on brand­ing and de­sign,” says group chair­man Jeremy Samp­son.

With SA as the gateway, the op­por­tu­ni­ties for lo­cal, re­gional, con­ti­nen­tal and global com­pa­nies are im­mense, says group MD Doug de Vil­liers. “One of the big­gest im­pli­ca­tions for the fu­ture is the need to un­der­stand the unique needs of clients and con­sumers in the dif­fer­ent mar­kets and cul­tures. Our abil­ity to im­merse our­selves in the cul­tures of Africa and iden­tify sound hu­man in­sights is sec­ond to none.”

The group’s direc­tors will be Ar­chary, Samp­son, De Vil­liers, Christo­pher Koller and Blake An­der­son. The group has al­ready worked in al­most half of Africa’s 54 coun­tries and with a net­work of for­mal of­fices in Nige­ria and Kenya, and as­so­ciates in an­other six coun­tries, its po­si­tion­ing is ideal.

Based in Jo­han­nes­burg – with of­fices in Cape Town, Ac­cra, Gaborone, La­gos and Nairobi – In­ter­brand Samp­son acts as the hub for Africa. The agency has twice been named “Best Brand­ing and De­sign Agency” in the AdRe­view Awards. In­ter­brand is a sub­sidiary of the global Om­ni­com Group, but it has no equity in the South African com­pany.

Black has also spread its ten­ta­cles into Africa, with of­fices in Port Har­court, Nige­ria, and Nairobi, Kenya.

VEE­JAY AR­CHARY

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