Fox gains, but not enough

Fi­nal cre­ative stand­ing leaves TBWA on top

Finweek English Edition - - ADVERTISING&MARKETING -

CAPE TOWN cre­ative hot-shop FoxP2 has climbed two places up the cre­ative lad­der as a re­sult of the Ad of the Year awards, land­ing in sixth spot af­ter the fi­nal event of the 2010 calendar. But TBWA Hunt Las­caris re­mains firmly en­sconced and un­chal­lenged at the top of the cre­ative league ta­ble, thanks to its all-con­quer­ing Tril­lion Dol­lar Bill­board cam­paign for The Zim­bab­wean news­pa­per.

Fox won two Ads of the Year, jointly with Gloo in the dig­i­tal and solo in the mag­a­zine cat­e­gory.

The TBWA bill­board was first flighted around Septem­ber/Oc­to­ber 2009 and its one-year qual­i­fy­ing pe­riod ex­pired shortly be­fore the 2010 Lo­eries, which meant the bill­board cam­paign didn’t count for last year’s Lo­eries.

But if you com­pare calendar year with

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