Fox gains, but not enough
Final creative standing leaves TBWA on top
CAPE TOWN creative hot-shop FoxP2 has climbed two places up the creative ladder as a result of the Ad of the Year awards, landing in sixth spot after the final event of the 2010 calendar. But TBWA Hunt Lascaris remains firmly ensconced and unchallenged at the top of the creative league table, thanks to its all-conquering Trillion Dollar Billboard campaign for The Zimbabwean newspaper.
Fox won two Ads of the Year, jointly with Gloo in the digital and solo in the magazine category.
The TBWA billboard was first flighted around September/October 2009 and its one-year qualifying period expired shortly before the 2010 Loeries, which meant the billboard campaign didn’t count for last year’s Loeries.
But if you compare calendar year with