Finweek English Edition - - BUSINESSTRENDS - SVET­LANA DONEVA svet­lanad@fin­media24.com

I VOWED NEVER to open an­other store ac­count fol­low­ing a par­tic­u­larly fi­nan­cially de­bil­i­tat­ing re­tail ther­apy session at Edgars, cour­tesy of my store card. But Wool­worths is mak­ing it ex­tremely dif­fi­cult to re­sist. Many of their food items are marked down 10% for card­hold­ers. The ex­tra 10% off to card­hold­ers at its re­cent Coun­try Road and Tren­ery sale was the last straw. I bit the bul­let and phoned Wool­worths Fi­nan­cial Ser­vices divi­sion.

The phone ap­pli­ca­tion takes 15 min­utes and the cour­te­ous agent warned me of that fact be­fore we be­gan. He talked me through the ques­tion­naire in an efficient man­ner, paus­ing to ex­plain any fi­nan­cial lingo to me when I asked. I didn’t feel rushed or pres­sured into ap­ply­ing for the ac­count at any stage. He con­cluded by read­ing me the legal state­ment – slowly and mak­ing sure I’d un­der­stood each part. My ap­pli­ca­tion was sub­mit­ted to its credit ap­provals depart­ment and I’ve been as­sured that I’ll re­ceive a call back within 24 hours.

On the topic of Coun­try Road, their new win­ter col­lec­tion looks like it was de­signed es­pe­cially for me. It makes me wish Wool­worths Fi­nan­cial Ser­vices didn’t put a card quite so close within my reach.

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