SOCIAL MEDIA/ BIG BUSINESS CLASHES
versus ANTI-FUR PROTESTERS from animal rights group PETA hijacked the Facebook site of one of the United States’ biggest fashion houses – Donna Karan – with almost no resistance from its management or public relations team.
versus THE ICONIC US clothing brand unveiled a logo redesign in 2010 – only to withdraw 24 hours later after widespread criticism on Twitter, Facebook and blogs reached fever pitch. A Google search for “Gap logo” yielded 626 results in the mainstream press alone.
versus ENVIRONMENTAL protection group Greenpeace criticised the damaging implication on rainforests by Nestlé’s business practices. A junior public relations staff member managing Nestlé’s Facebook account threatened anyone misusing its branding with a ban from the page, which ensued in thousands of angry public comments aimed at the company.