SO­CIAL ME­DIA/ BIG BUSI­NESS CLASHES

Finweek English Edition - - BUSINESSTRENDS -

ver­sus ANTI-FUR PRO­TEST­ERS from an­i­mal rights group PETA hi­jacked the Face­book site of one of the United States’ big­gest fash­ion houses – Donna Karan – with al­most no re­sis­tance from its man­age­ment or pub­lic re­la­tions team.

ver­sus THE ICONIC US cloth­ing brand un­veiled a logo re­design in 2010 – only to with­draw 24 hours later af­ter wide­spread crit­i­cism on Twit­ter, Face­book and blogs reached fever pitch. A Google search for “Gap logo” yielded 626 re­sults in the main­stream press alone.

ver­sus EN­VI­RON­MEN­TAL pro­tec­tion group Green­peace crit­i­cised the dam­ag­ing im­pli­ca­tion on rain­forests by Nestlé’s busi­ness prac­tices. A ju­nior pub­lic re­la­tions staff mem­ber man­ag­ing Nestlé’s Face­book ac­count threat­ened any­one mis­us­ing its brand­ing with a ban from the page, which en­sued in thou­sands of an­gry pub­lic com­ments aimed at the com­pany.

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