Net­work­ing night of the year

Finweek English Edition - - ADVERTISING&MARKETING -

IF YOU’VE GOT a nine-year-old brother, niece or nephew, chances are they can pro­gram your cell­phone, game con­sole or lap­top six times faster and bet­ter than you can. The wired wis­dom of pre-teens has be­come such a joke it’s no longer funny. But it’s also con­ferred a new re­spectabil­ity on youth. For not only can they use the new tech­nol­ogy bet­ter than “older” peo­ple (de­fined by de­fault as those aged over 25), they also rep­re­sent the fu­ture in a more fun­gi­ble way than any­body else.

If you want to know what the fu­ture is like, start with a look at to­day’s kids. In 10 years’ time, peo­ple of 35 will have spent their en­tire lives in the dig­i­tal age. Near­ing mid­dle age, they’ll never have read a news­pa­per.

Young peo­ple is the cover fea­ture of Tony Koenderman’s AdRe­view, our an­nual over­view of the ad­ver­tis­ing and mar­ket­ing scene, pub­lished with Finweek next week. We’ll be us­ing the theme as a ma­trix to ex­am­ine not only the young mar­ket­place but also the peo­ple mak­ing waves in ad­ver­tis­ing.

And we’ll have the usual fea­tures that make AdRe­view a must for any mar­ket­ing de­ci­sion-maker: the AdRe­view Awards, ac­knowl­edg­ing out­stand­ing achieve­ment; a com­plete over­view of the cur­rent state of the busi­ness; rank­ing ta­bles of agen­cies and other ser­vice providers; and the Cre­ative League Ta­ble, based on our unique and trans­par­ent points sys­tem. Next week free with Finweek. Or re­ceive your pre-pub­li­ca­tion copy at our Awards ban­quet on Wed­nes­day night. It’s the net­work­ing night of the year, as you min­gle and spec­u­late about the Ad Agency of the Year – the best-kept se­cret in ad­ver­tis­ing. Tick­ets cost R950. Please email your re­quest to toat@mweb.co.za.

DAVE DUARTE

KEN VARE­JES

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.