Networking night of the year
IF YOU’VE GOT a nine-year-old brother, niece or nephew, chances are they can program your cellphone, game console or laptop six times faster and better than you can. The wired wisdom of pre-teens has become such a joke it’s no longer funny. But it’s also conferred a new respectability on youth. For not only can they use the new technology better than “older” people (defined by default as those aged over 25), they also represent the future in a more fungible way than anybody else.
If you want to know what the future is like, start with a look at today’s kids. In 10 years’ time, people of 35 will have spent their entire lives in the digital age. Nearing middle age, they’ll never have read a newspaper.
Young people is the cover feature of Tony Koenderman’s AdReview, our annual overview of the advertising and marketing scene, published with Finweek next week. We’ll be using the theme as a matrix to examine not only the young marketplace but also the people making waves in advertising.
And we’ll have the usual features that make AdReview a must for any marketing decision-maker: the AdReview Awards, acknowledging outstanding achievement; a complete overview of the current state of the business; ranking tables of agencies and other service providers; and the Creative League Table, based on our unique and transparent points system. Next week free with Finweek. Or receive your pre-publication copy at our Awards banquet on Wednesday night. It’s the networking night of the year, as you mingle and speculate about the Ad Agency of the Year – the best-kept secret in advertising. Tickets cost R950. Please email your request to email@example.com.