Net#work surges ahead
NET#WORK BBDO has surged into the lead as the field spreads out behind it after the D&AD and Cannes Lions awards. With the four contending international awards events now over, and the field past the halfway mark, there are probably only four candidates with a realistic chance of winning the race for creative leadership this year.
TBWA Hunt Lascaris led the pack at the D&AD awards, presented a week before Cannes; then Net#work took the lead with a dominant performance at Cannes, after trailing badly in the early months.
Though Net#work’s big winner was its radio campaign for Mercedes-Benz, it also took Gold and Silver at Cannes for Galderma/Benzacane. It ranks as the world’s best radio advertising agency (at least for the moment) and South Africa as the leading radio advertising nation.
Net#work has been a leading creative award-winner for most of the past decade but over-competitive rivals were beginning to dismiss it as a force. This