Finweek English Edition - - ADVERTISING & MARKETING -

SAATCHI & SAATCHI Cape Town’s posters for The In­ter­na­tional Cam­paign to Ban Land­mines show peo­ple do­ing their daily chores (vac­u­um­ing, mow­ing the lawn, shop­ping) donned in pro­tec­tive bomb dis­posal cloth­ing. The pay­off line makes the point clear: “In 66 coun­tries land­mines are a part of ev­ery­day life.”

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