BANK­ING APPS

FNB is streets ahead

Finweek English Edition - - FRONT PAGE - SI­MON DIN­GLE si­mond@finweek.co.za

IT SUCKS TO BE a re­tail bank in South Africa when com­pet­ing against FNB. When your CE is widely ac­knowl­edged as one of the most open to new tech­nol­ogy and you’re bring­ing in­no­va­tive prod­ucts and ser­vices such as PayPal to the coun­try, the competition is reg­u­larly on the back foot. Un­der its FNB Con­nect brand, the bank has now launched a mo­bile ap­pli­ca­tion that puts it ahead of not only its woe­ful lo­cal con­tem­po­raries but also glob­ally.

The new FNB ap­pli­ca­tion is avail­able for iPhone and iPad, An­droid phones and tablets and will soon also hit Black­Berry and other plat­forms. With the app users can bank by pro­vid­ing a sin­gle pass­word, af­ter link­ing the ap­pli­ca­tion to their on­line bank­ing pro­file. There’s also a branch and ATM lo­ca­tor us­ing the GPS in your phone, a one-click con­nec­tion to FNB’s con­tact cen­tre, with free ser­vice calls, plus up to the minute for­eign ex­change in­for­ma­tion.

Whereas cell­phone bank­ing in the tra­di­tional sense was a cum­ber­some process, the new ap­pli­ca­tion prom­ises to be the sim­plest bank­ing ex­pe­ri­ence avail­able on a mo­bile de­vice and adds some fea­tures – linked to FNB Con­nect’s role as an In­ter­net and tele­phony ser­vice provider – that go be­yond just trans­ac­tional bank­ing.

FNB CEO Michael Jor­daan said in an of­fi­cial re­lease: “In an in­creas­ingly dig­i­tal world in which smart­phones, tablet de­vices and apps are chang­ing the way we com­mu­ni­cate and live, the in­tro­duc­tion of the FNB bank­ing app will en­able us to widen our of­fer­ing, al­low­ing us to pro­vide our cus­tomers with con­ve­nient bank­ing so­lu­tions and great user ex­pe­ri­ence.”

Speak­ing to Finweek, FNB Con­nect head Far­ren Roper says the re­lease of the app is highly sig­nif­i­cant. “When we de­signed the ap­pli­ca­tion our num­ber one pri­or­ity was our clients. We com­mit­ted to make it sim­ple, user friendly, with a rich, un­matched user ex­pe­ri­ence. Not only is it the best bank­ing app of its kind out there, in fact there’s no other bank­ing app like it.”

In­stalling the ap­pli­ca­tion is sim­ple: it’s avail­able in the Ap­ple app store, An­droid Mar­ket Place and will soon hit the Black­Berry Ap­pWorld. Once in­stalled, you launch the ap­pli­ca­tion and en­ter your bank­ing user­name. You then log into FNB In­ter­net bank­ing, where you’ll be no­ti­fied of a new de­vice be­ing associated with your ac­count. Fol­low the di­rec­tions, en­ter some

The new ap­pli­ca­tion is avail­able for iPhone and iPad, An­droid phones and tablets

one-time pin codes from SMS and in fu­ture all you need is your bank­ing pass­word to ac­cess the app.

FNB has spent much of its re­search and de­vel­op­ment time en­sur­ing the ap­pli­ca­tion is very se­cure. Roper says some world-first fea­tures will be added in fu­ture, shown to

Finweek un­der a non-dis­clo­sure agree­ment. We’re cur­rently test­ing the app and will re­port a full re­view in a fu­ture is­sue.

FAR­REN ROPER

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