SOCIAL MEDIA SNAFUS
In the US, a digital agency’s employee dropped the F-bomb in a tweet from @ ChryslerAutos (“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive”). The staffer was fired, but Chrysler announced it wouldn’t renew the agency’s contract.
The largest US web domain registry company, GoDaddy, came under fire when its gung-ho CEO, Bob Parsons, tweeted a link to a video of himself shooting an elephant in Zimbabwe.
People for the Ethical Treatment of Animals called for a boycott of GoDaddy, and competitors offered discounted transfer rates and donated to elephant charities.