Forever pushing the boundaries of speed and power, supercar makers have a new challenge: combining thrust with thrift. Supercars and hypercars are not known for being frugal with fuel: if a Bugatti Veyron is driven at its top speed, it will consume 100 litres of fuel in 12.5 minutes.
Not content with hitting 100km/h in less time that it takes to read the next few words, Ferrari, Porsche, McLaren and Lamborghini are all developing green cars. Lamborghini has fitted the Aventador LP 700-4 with a fuel economy system that includes an automatic engine start/stop system. The Porsche 918 Spyder’s V8 engine is supplemented by two electric engines, and in hybrid mode the supercar can eke out a potential average fuel consumption of just 3l/100km. To put that in perspective, it equates to a car that can go from 0 to 100km/h in under three seconds and has a fuel economy that beats the 7l/100km average consumption of a hatch-back. as being the key consumers of supercars. Sewnarain says that owning a supercar communicates success and status. Aston Martin, for instance, has capitalised on the desire to live the James Bond lifestyle. The other factor driving supercar ownership is the increasing availability of these brands, which is coupled with new financing options and ease of purchase.
Daytona Group MD Justin Divaris says that he encourages his customers to finance their supercars, and around 20% of new clients are choosing this option. Dave Ringwood of Ferris, which repairs and sells Ferraris, says: “Overall, the supercar market has changed a lot. You used to only be able to buy supercars from a handful of agents, but now there is much more money in the industry and plenty of different people selling them.” He adds: “Since Mvelaphanda Holdings became an equity partner in Viglietti Motors, demand for Ferraris has picked up… Because [the group] can provide the funding and guar-