THE BUSINESS OF SEX
But what exactly is Finweek talking about with this ‘sex’ issue? What do we mean when we start talking about the business of sex? For the sake of this article, we’re defining sex loosely so that it includes anything and everything from the crossdressing prostitutes in Sea Point to the pole dancing athletes in Sandton, who are hopeful that this combination of dance, art and gymnastics will become an Olympic sport.
For purposes of definition, we believe the business of sex includes lubricants, sex toys, pornography, books, education, advice, entertainment, health and advocacy. It runs the gamut from the outlawed and downright smutty to the artfully erotic and slightly suggestive. It includes all variants and niches, although it’s (obviously) impractical to investigate the full depth of the business.
But gay, bi, straight, trans, lesbian, pan or poly makes no difference to us. Whether it is BDSM, BBW, swinging, voyeuristic, romantic, vanilla, virtual or real world, like true economists, we’re impartial. We’re taking a cold hard look at the money trail and consumer behaviour – we’re not making value judgments.
Now that the boundaries have been established, let’s get back to the creation of that ladies’ sex store, Lola Montez. It was 2003 when Gordon literally started selling sex toys from a pink suitcase. “It started with parties for friends, and people