Finweek English Edition - - COVER STORY -

“Peo­ple in this type of re­la­tion­ship de­scribe it at times as an ori­en­ta­tion the way other peo­ple might say they’re gay or les­bian in that they need cer­tain threats or ac­tions of pain or re­stric­tions to make them feel turned on erot­i­cally. Many peo­ple do not want or give pain but rather an­other type of sen­sa­tion that can cause the part­ners to get a type of ‘high’ that other peo­ple might get fin­ish­ing an Iron Man.

“This makes sense when you ex­am­ine the brain dur­ing or­gasm. Plea­sure cen­tres light up brightly dur­ing or­gasm, while other cen­tres shut down,” ac­cord­ing to neu­rol­o­gist Michael Port­ner, au­thor of The Or­gas­mic Mind. He states that achiev­ing or­gasm is a “com­plex con­spir­acy of sex­ual and psy­cho­log­i­cal sig­nals – and the even­tual si­lenc­ing of crit­i­cal brain ar­eas”.

“In men,” Port­ner writes, “the brain’s cen­tre of vig­i­lance shuts down, but in fe­males var­i­ous ar­eas of the brain in­volved in con­trol­ling thoughts and emo­tions be­come silent.”

BDSM – or polyamory, swing­ing or fetishes for that mat­ter – are merely choices prac­tised by mil­lions upon mil­lions of peo­ple across the world who are doc­tors, teach­ers, par­ents or ar­chi­tects, and who all have their own sex­ual ori­en­ta­tion but who do face prej­u­dice be­cause of their life­style choices. Th­ese peo­ple aren’t some strange mi­nor­ity, but are an ac­tive part of ev­ery­day, so-called “nor­ma­tive” life. Re­search shows that as many as 25% of the pop­ula- tion in­dulge, in some way or an­other, in an as­pect of BDSM.

An­other way to view the event is to look as what is hap­pen­ing to sales of 50 Shades mer­chan­dise. From the UK comes news that ad­vance sales of sex toys pro­duced bear­ing the brand li­cence has gone through the roof. The Daily Mail re­ports that a third of the en­tire stock of 50 Shades sex toys – in­tended to last un­til Christ­mas – sold out on the first day of trad­ing at Bri­tain’s big­gest on­line sex toy re­tailer, Love­, which has an ex­clu­sive li­cence.

Top­ping the pop­u­lar toys list are the In­ner God­dess Sil­ver Balls – which the UK sex toy re­tailer says are sell­ing nearly twice as fast than any other item. Love­honey states that the “In­ner God­dess Sil­ver Balls (kegel balls) are ideal for those in need of a new ton­ing chal­lenge with added sat­is­fac­tion. De­signed for those who have used kegel ex­er­cis­ers be­fore and now need a new chal­lenge, th­ese plea­sure balls of­fer a com­bined weight of 221g to max­imise the ef­fects of your ton­ing and vagi­nal re­ju­ve­na­tion.”

The rigid, metal balls are sil­ver in ap­pear­ance, l inked by string and are at­tached to a fin­ger loop. They re­tail for £24.99 in the UK, and lo­cally th­ese are priced at R393, which is a R200 pre­mium on the cost of nor­mal kegel or ben wa balls.

The feath­ered tickler, which looks a lot like a domestic duster, goes for R199.50 – at Pick n Pay an Ad­dis Chick Os­trich Feather Duster re­tails for R59.99, and

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