NEGOTIATE FOR MORE THAN THE MONEY
McGinn says that most people make the mistake of negotiating for compensation rather than for a job. Candidates often focus on money because it is tangible, but what makes a position attractive is not just the salary assigned to it.
Think about the aspects of the job that will make it satisfying, such as opportunities for advancement, exciting assignments and the chance to work with senior executives. McGinn suggests asking yourself: “How can I build the biggest job I’m interested in having?” and then negotiate with your potential employer about those nonmonetary elements in addition to salary.
Once you are in a position, McGinn says: “It’s very hard to negotiate the basic structure of your job. People have to leave employment to do that.”