WHEN THE OFFER IS TOO LOW
If the initial number is lower than the reasonable expectation you set, feel free to respectfully disagree. McGinn suggests you say something like: “Maybe I haven’t conveyed enough the value I think I can bring to your organisation because that sounds like a number you’d quote for someone who... is much more junior, doing a different type of job, has less experience and so on.
Then back up your statement with the information you’ve gathered. Even if you’re pleased with the initial offer, Lees recommends you negotiate on some aspect of the job, if not the salary. Most employers assume you will. “If you don’t ask for anything, you’re missing an interesting opportunity,” Lees says.