Finweek English Edition - - MANAGEMENT -

They’re part of Gen­er­a­tion “Why?” A gen­er­a­tion that isn’t afraid to ask the tough ques­tions and ex­pects t he an­swers, like now. It’s a gen­er­a­tion that has grown up in a world of choice and in­stant gratif ica­tion. They have high ex­pec­ta­tions and are not go­ing to toil for years, inch­ing their way up the cor­po­rate lad­der – if any­thing, they’ll be build­ing a lad­der all of their own.

All com­pa­nies hope to at­tract the best and bright­est. How­ever, it is not enough to merely at­tract them. Iden­ti­fy­ing po­ten­tial, re­tain­ing tal­ent and cul­ti­vat­ing a pipe­line of fu­ture lead­ers are im­per­a­tives for any busi­ness. Chal­lenges made even more diff icult be­cause the rule book has changed. What worked for pre­vi­ous gen­er­a­tions, l i ke t he Baby Boomers and Gen­er­a­tion X – is not nec­es­sar­ily what will work for those born af­ter 1977 – the so-called Y Gen­er­a­tion.

Kristin-Ann Cronjé

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