They’re part of Generation “Why?” A generation that isn’t afraid to ask the tough questions and expects t he answers, like now. It’s a generation that has grown up in a world of choice and instant gratif ication. They have high expectations and are not going to toil for years, inching their way up the corporate ladder – if anything, they’ll be building a ladder all of their own.
All companies hope to attract the best and brightest. However, it is not enough to merely attract them. Identifying potential, retaining talent and cultivating a pipeline of future leaders are imperatives for any business. Challenges made even more diff icult because the rule book has changed. What worked for previous generations, l i ke t he Baby Boomers and Generation X – is not necessarily what will work for those born after 1977 – the so-called Y Generation.