HIN­TER­LAND SA­FARIS

Finweek English Edition - - ADVERTISING & MARKETING - TWO AGEN­CIES,

M&C Saatchi Abel and the Jupiter draw­ing Room, are open­ing up pan-African agency net­works. M&C is to open or ac­quire of­fices in Nigeria and Kenya, turn­ing its ex­ist­ing South African of­fices into the foun­da­tion of a pan-African net­work, M&C Saatchi Abel Africa. Jupiter is tak­ing a more dar­ing route, with an op­er­a­tion in Zim­babwe. Jupiter has taken a lo­cal part­ner, Jeri­cho, in the ven­ture, and in its first year the agency has built fee and com­mis­sion in­come to R30m, mak­ing it the largest ad agency group in Zim­babwe.

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