THEY ALSO MADE A MARK
has been one of the stronger media agencies for several years, growing rapidly from small to large, but going largely unrecognised for its achievements. Except by PHD, a global network which acquired a 70% stake in the business.
Since it severed the link with Net#work BBDO of Johannesburg, 140 BBDO of Cape Town has emerged as a rising force in the industry. Instead of acting as a stimulant, the bigger Jo’burg shop seemed to have a stultifying effect on the Cape agency. It’s currently lying 10th in the creative standings and could improve its position if it does well at the Ad of the Year awards, which are made some weeks after the end of the year. (Last year, 140 BBDO was the
a veteran South African advertising man who has made his name abroad (he headed Ogilvy Group UK), teamed up with Jono Shubitz and Paul Newman to set up Old Friends, Young Talent, an agency dedicated to t he concept t hat a blend of experience and youthful energy would be a successful business while teaching and mentoring youngsters and transferring
skills. top agency at this event.)
Y&R has also reasserted itself. Its acquisition of the Telkom account meant that it now handles two of the top five accounts in the country (the other being Pick n Pay). Its creative output has improved under creative head Graham Lang, and it is in 13th position, with a faint chance of improving its ranking after the Ad of the Year.
Nunu Ntshingila, presented with a Lifetime Achievement Award at the AdReview Awards in May, has stepped up to the less demanding role of Ogilvy Group chairman, while Abey Mokgwatsane, formerly of VWV, took over as CEO. A living embodiment of the South African dream, Mokgwatsane started his working life as a petrol attendant and now, at 35, is at the peak of his profession.
Journalist John Farquhar’s death at 85 was mourned by the industry, despite his controversially hostile stance towards creative awards, which he regarded as doing nothing more than promoting the agency at the client’s expense.