THEY ALSO MADE A MARK

Finweek English Edition - - ADVERTISING & MARKETING - PAGE THREE ME­DIA GARY LEIH,

has been one of the stronger me­dia agen­cies for sev­eral years, grow­ing rapidly from small to large, but go­ing largely un­recog­nised for its achieve­ments. Ex­cept by PHD, a global net­work which ac­quired a 70% stake in the busi­ness.

Since it sev­ered the link with Net#work BBDO of Jo­han­nes­burg, 140 BBDO of Cape Town has emerged as a ris­ing force in the in­dus­try. In­stead of act­ing as a stim­u­lant, the big­ger Jo’burg shop seemed to have a stul­ti­fy­ing ef­fect on the Cape agency. It’s cur­rently ly­ing 10th in the cre­ative stand­ings and could im­prove its po­si­tion if it does well at the Ad of the Year awards, which are made some weeks af­ter the end of the year. (Last year, 140 BBDO was the

a veteran South African ad­ver­tis­ing man who has made his name abroad (he headed Ogilvy Group UK), teamed up with Jono Shu­b­itz and Paul New­man to set up Old Friends, Young Tal­ent, an agency ded­i­cated to t he con­cept t hat a blend of ex­pe­ri­ence and youth­ful en­ergy would be a suc­cess­ful busi­ness while teach­ing and men­tor­ing young­sters and trans­fer­ring

skills. top agency at this event.)

Y&R has also re­asserted it­self. Its ac­qui­si­tion of the Telkom ac­count meant that it now han­dles two of the top five ac­counts in the coun­try (the other be­ing Pick n Pay). Its cre­ative out­put has im­proved un­der cre­ative head Gra­ham Lang, and it is in 13th po­si­tion, with a faint chance of im­prov­ing its rank­ing af­ter the Ad of the Year.

Nunu Nt­shingila, pre­sented with a Life­time Achieve­ment Award at the AdRe­view Awards in May, has stepped up to the less de­mand­ing role of Ogilvy Group chair­man, while Abey Mokg­wat­sane, for­merly of VWV, took over as CEO. A liv­ing em­bod­i­ment of the South African dream, Mokg­wat­sane started his work­ing life as a petrol at­ten­dant and now, at 35, is at the peak of his pro­fes­sion.

Jour­nal­ist John Farquhar’s death at 85 was mourned by the in­dus­try, de­spite his con­tro­ver­sially hos­tile stance to­wards cre­ative awards, which he re­garded as do­ing noth­ing more than pro­mot­ing the agency at the client’s ex­pense.

Abey Mok­gatswane

Nunu Nt­shingila

Paul New­man

Gary Leih

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