Simple and effective
For an entity that set up little more than two years ago, Rexus Trading has announced its arrival with a bang. Its growth has been nothing short of amazing, and there is nothing to suggest that the water and waste water management company, having successfully ventured into the export market into half a dozen African states, is about to slow down.
Far from it, says the energetic founder and managing director Allistair Balutto, who’s supported by a staff of 20. The tiny company is readying to venture into the US, this year, its first offshore market, says this seasoned entrepreneur. This bold move will go a long way in diversifying the group’s already healthy income profile, for one. Its SABS-approved products, with brands such as AirFlo and KII, are entrenching the firm as a respected player in this competitive R4.2bn industry.
Rexus is a designer, manufacturer and supplier of a range of products including special couplings, fittings and air valves for water and waste water. Notwithstanding its modest but growing size, the Johannesburg-based unit has made inroads in the export market to include Botswana, Zambia, Malawi, Mozambique and Zimbabwe. South of the Limpopo, the water infrastructure and engineering company has a diverse client base, including municipalities, from Cape Town to Musina and from the west to the east.
“Engineering skills are hard to find,” says Balutto of some of the challenges facing this sector. “Among the few people who qualify as engineers, some emigrate to the likes of Australia. Hardly any gravitate towards this industry. As a result, many of the municipali- ties and companies operating in the industry are sitting without a single engineer,” he laments.
According to Balutto, this scenario has an adverse effect on the water infrastructure programme and threatens service delivery to ordinary people. Around this time of year, notes this entrepreneur, lots of funds are returned from municipalities or provinces to the national treasury because they don’t have the capacity to spend their entire budget.
The irony is that there are different refurbishment projects requiring funding, so in the end, infrastructure suffers, says Balutto, a veteran with decades of experience in the water management field, explaining how the blackowned company’s holistic approach benefits its customer base.
“In about two years of operation, we’ve discovered and confirmed, as clients continue to come in, that our vision to create a one-stop shop was