Finweek English Edition - - COVER STORY -

For­tu­nately, there is a new gen­er­a­tion of lo­cal women who aren’t wait­ing for the Government or cor­po­ra­tions to hold their hands on the path to equal­ity. Ac­cord­ing to Euromon­i­tor In­ter­na­tional’s report on fe­male con­sumers in sub-Sa­ha­ran Africa, the mod­ern South African woman is look­ing “to as­sert her in­de­pen­dence, get a de­cent ed­u­ca­tion and earn her own money”. Re­search agency Carat SA found that 73% of women aged be­tween 18 and 44 years were sin­gle, with 66% of them

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