THOUSANDS OF SOUTH AFRICAN WOMEN
have found either part- or full-time employment yment working as independent sales representatives resentatives for predominantly cosmetic and household brands.
Multinational giants such as Avon, Herbalife and Tupperware, re, for example, have found an increasingly y captive market in SA – where millions ons are starving for any type of work – not only to consume their products, but ut to sell them within their local communinities. Cosmetics group Avon, on, widely regarded as global bal leader in direct selling, f irst entered the South African market in 1996 and says it has seen a sharp increase in the number of its i ndependent representatives in SA over the past five years. The company boasts over 6m active independent representatives worldwide, although it doesn’t break the number down by region.
Herbalife, the global wellness company that has been struggling to keep its image clean over the past several months, says it has around 22 000 direct sellers in SA.
The home products group Tupperware refused to divulge any information on its local representatives, although we suspect it has a mini army of local women peddling its products. It’s difficult to pin down how much SA’s legion of direct sellers earn on average, but it appears that many of them are certainly earning more than just petty cash.
Alice Mthini (left) and Denise Zweirs, Avon’s top sales leaders