Knock, knock, knockingocking on heaven’s door
Angel Jones has been persuading emigrée South Africans to come home once they’ve found the grass on the other side inadequately green. Thousands have answered the call, and now she’s given up her job in advertising at the agency she co-founded and plans to turn the Homecoming Revolution into a business venture.
She will expand it across the continent, because South Africa is small potatoes compared to the migration of Nigerians, Kenyans and other Africans to Europe, Britain, America or other points north. The African diaspora includes 10m Nigerians, 3m Kenyans. 2m Ghanaians, 2m Ugandans and only 1.6m South Africans.
And the stereotype of disgruntled racist whites fleeing a black government does not reflect the reality. Half the emigrants are now black. “It really has nothing to do with the colour of your skin,” says Jones. “Once an African, always an African.”
Revenue will come from the sponsorship of events and exhibitions (30 a year) by removals companies, recruitment agencies, real estate developers, banks and so on.
Economic conditions in the rest of the world make it more attractive to return. As one “homecomer” said: “If I’m going to be miserable and jobless, I’d rather be miserable and jobless at home.” But the fact is the diaspora comprises a high pro-