Finweek English Edition - - ADVERTISING & MARKETING -

Dis­grun­tled ad­ver­tis­ing ex­ecs who dis­agreed with our Ad Agency of the Year choices in past years, can vent their frus­tra­tions by vot­ing for their choice this year. We’re in­sti­tut­ing a Pop­u­lar Choice award to be de­cided by the ad in­dus­try. Es­sen­tially, we’re look­ing for an agency that has ex­celled, ei­ther at creativit y or busi­ness devel­op­ment, and this has made an im­pact on ad­ver­tis­ing and mar­ket­ing peo­ple.

You get two votes, but may ex­er­cise them only once, and you can’t vote for an agency you work for or which is in the same group as your agency.

We’re also of­fer­ing ad­ver­tis­ing peo­ple a chance to get a copy of AdRe­view de­liv­ered di­rectly to them. Forms for vot­ing or for get­ting your copy de­liv­ered can be down­loaded from the AdRe­view On­line pages of Ad­Van­tage On­line, at­van­

AdRe­view’s ed­i­to­rial theme this year is “The Cut­ting Edge”. With the me­dia and mar­ket­ing world in tur­moil, change is the name of the game. But what is the lat­est think­ing on the sub­ject? The pace of change is such that a trend may come and go be­fore you are aware of it. We’ll be ex­am­in­ing the cur­rent state of the he art in ev­ery as­pect of mar­ket­ing, the hot but­tons, the best prac­tice tice and the peo­ple who op­er­ate at the cut­ting ng edge. We’ll look at cre­ativ­ity, ef­fec­tivee­ness, dig­i­tal me­dia, , tra­di­tional me­dia a – ev­ery­thing.

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