Disgruntled advertising execs who disagreed with our Ad Agency of the Year choices in past years, can vent their frustrations by voting for their choice this year. We’re instituting a Popular Choice award to be decided by the ad industry. Essentially, we’re looking for an agency that has excelled, either at creativit y or business development, and this has made an impact on advertising and marketing people.
You get two votes, but may exercise them only once, and you can’t vote for an agency you work for or which is in the same group as your agency.
We’re also offering advertising people a chance to get a copy of AdReview delivered directly to them. Forms for voting or for getting your copy delivered can be downloaded from the AdReview Online pages of AdVantage Online, at www.advantagemagazine.co.za.
AdReview’s editorial theme this year is “The Cutting Edge”. With the media and marketing world in turmoil, change is the name of the game. But what is the latest thinking on the subject? The pace of change is such that a trend may come and go before you are aware of it. We’ll be examining the current state of the he art in every aspect of marketing, the hot buttons, the best practice tice and the people who operate at the cutting ng edge. We’ll look at creativity, effectiveeness, digital media, , traditional media a – everything.