Finweek English Edition - - MONEY -

rates will do or what is go­ing to hap­pen in the cur­rency mar­kets. Sta­tis­ti­cally, if you make a pre­dic­tion it is likely to be wrong and this is go­ing to dam­age your cred­i­bilit y with your client. Be­ing con­stantly wrong is not a great way to build your pro­fes­sional rep­u­ta­tion. Rather be hon­est and tell peo­ple that you have no idea what is go­ing to hap­pen and nei­ther does any­one else.

Build your­self a pub­lic pro­file: write, present and ed­u­cate peo­ple about money. Try to cre­ate a rep­u­ta­tion as a knowl­edge­able per­son in your cho­sen f ield. Write reg­u­lar ar­ti­cles and get them pub­lished where pos­si­ble. The In­ter­net is a great fo­rum for get­ting ex­po­sure and you can use your so­cial me­dia pro­file to “broad­cast” your ar­ti­cles. Try to get on ra­dio and TV as of­ten as pos­si­ble and al­ways make your­self avail­able to the me­dia.

Work on your in­ter­per­sonal skills, es­pe­cially client-coach­ing skills. Tech­ni­cal knowl­edge is im­por­tant but it is only the first step, there are many tech­ni­cally knowl­edgable peo­ple in our in­dus­try but very few of them can im­part this knowl­edge in the proper man­ner.

Al­ways be avail­able to your clients when they look for you, es­pe­cially if you have to give them bad news. In­vest­ment man­agers tend to hide from their clients when mar­kets are fall­ing, which is a car­di­nal sin. Al­ways re­turn phone calls and emails within one work­ing day. This builds trust with clients and re­minds them that you are there for them.

To sum up, if you pro­tect your in­tegrity at all costs, fo­cus on your clients and their goals and de­velop a long-term game plan for your ca­reer, you can build a won­der­ful and con­struc­tive life for your­self, your fam­ily and your clients.

War­ren In­gram is a cer­ti­fied fi­nan­cial plan­ner and ex­ec­u­tive di­rec­tor of Galileo Cap­i­tal.

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