THE AD­VER­TIS­ING CO­NUN­DRUM

Finweek English Edition - - COVER STORY -

Last, there’s the print busi­ness which in­cludes Me­dia24, Paarl Me­dia and Abril in Brazil, which is heav­ily de­pen­dent on ad­ver­tis­ing, and this in turn is strongly inf lu­enced by eco­nomic f luc­tu­a­tions. In marked con­trast, in­come to the com­pany’s In­ter­net di­vi­sion is di­ver­si­fied and has been buoyed by a range of rev­enue streams that in­clude gam­ing, e-com­merce, con­tent, com­mu­ni­ca­tion and so­cial net­works.

To­day Naspers earns about 41% of its rev­enue from its In­ter­net in­vest­ments lo­cated in China, Rus­sia, In­dia, Brazil, East­ern Europe and the Mid­dle East; and 42% from pay-TV in South Africa

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