YThe latest technology as a standard makes this an appealing package. ou might not guess just by looking at it, but the 2013 Ford Fiesta 1.0 EcoBoost is an explosion of automotive technology. Yes, the 1.0 does refer to engine size that won Ford the Engine of the Year title in 2012 ‒ and this is indeed the entrylevel Ford model. Here’s the thing though ‒ drive this car for a week, as I have, and you’ll feel stupid for spending twice as much on a bulky sedan. Or you should.
Let’s start with the engine and Ford’s EcoBoost technology. This is where the new Fiesta will first blow you away. I was expecting a slow car that would all but stall on uphills given the fact that its engine is smaller than some motorbikes.
How could one litre possibly propel anything heavier than a tricycle? Well it does, and in a way that seemingly molests the laws of physics. Sluggish it ain’t, and any doubts about tiny turbo engines being the way of the future should be cast aside by this vehicle.
Let’s not dwell on the mechanics of the Fiesta, however. They’re impressive, but they were there in the 2012 model too and we’re more interested in the technology tucked into the dashboard, and with good reason.
For one, the Fiesta features advanced enhancements that are sold as expensive options on most other cars. Not this one ‒ it all comes standard, out of the box.
This includes the SYNC technology that Finweek reviewed some issues ago, including advanced voice-recognition software that was developed in partnership with Microsoft. Pair your smartphone with the car via Bluetooth and you’ll be able to play music, place calls and read and reply to messages without taking your hands off the steering wheel. It all works pretty well with a South African accent too.
Ford also includes SYNC support for selected applications available to iPhone and Android devices so that instead of generic tasks you can also access specific
content. The piece of technology
in its price range.
Hard to beat
Value for money: