2013 Ford Fiesta Ecoboost 1.0
we haven’t covered before, however, is Ford’s MyKey, which allows you to have specific settings for the vehicle that are activated when a particular key is used to start it.
This was developed primarily with parents in mind. The idea is that a teenage driver would have his/her own key for the Fiesta that can be programmed by mom or dad to limit the speed of the car, volume of the audio system, ability to disable skid protection and other basic settings. You can, for example, tell the car to provide an earlier alert if the safety belt isn’t worn, or to sound a chime at particular speed limits.
The MyKey feature is immediately appealing to parents with young drivers, I’m sure, and like SYNC comes standard on all 2013 Ford Fiesta models.
Look at the whole package and it’s tough to justify spending much more on a car that, while perhaps faster, certainly won’t match the technology on offer without significant spending on expensive options. If your car is compensating for other parts of you, then the Ford badge and tiny engine won’t work any magic on the ego – but for those of us more interested in creature comforts and advanced smartphone features, Ford is delivering in spades.
Fiat Punto with w Blue&Me technology.