2013 Ford Fi­esta Eco­boost 1.0

Finweek English Edition - - TECHNOLOGY - Simon Din­gle

we haven’t cov­ered be­fore, how­ever, is Ford’s MyKey, which al­lows you to have spe­cific set­tings for the ve­hi­cle that are ac­ti­vated when a par­tic­u­lar key is used to start it.

This was devel­oped pri­mar­ily with par­ents in mind. The idea is that a teenage driver would have his/her own key for the Fi­esta that can be pro­grammed by mom or dad to limit the speed of the car, vol­ume of the au­dio sys­tem, abil­ity to dis­able skid pro­tec­tion and other ba­sic set­tings. You can, for ex­am­ple, tell the car to pro­vide an ear­lier alert if the safety belt isn’t worn, or to sound a chime at par­tic­u­lar speed lim­its.

The MyKey fea­ture is im­me­di­ately ap­peal­ing to par­ents with young drivers, I’m sure, and like SYNC comes stan­dard on all 2013 Ford Fi­esta models.

Look at the whole package and it’s tough to jus­tify spend­ing much more on a car that, while per­haps faster, cer­tainly won’t match the tech­nol­ogy on of­fer with­out sig­nif­i­cant spend­ing on ex­pen­sive op­tions. If your car is com­pen­sat­ing for other parts of you, then the Ford badge and tiny en­gine won’t work any magic on the ego – but for those of us more in­ter­ested in crea­ture com­forts and ad­vanced smart­phone features, Ford is de­liv­er­ing in spades.

Fiat Punto with w Blue&Me tech­nol­ogy.

si­mond@ fin­week.co.za

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