Your business should be considering mobile as the only thing that matters...
This year, we’re told, treat mobile as the only platform out there.
This suggestion requires context, of course. It means truly understanding the personal computing habits of your customers instead of following raw intuition. It means understanding responsive design and how this facilitates virtually any device possibly interacting with your business. It doesn’t mean f ixating on the mobile phone per se. As writer Marek Wolski put it in a Smashing Magazine article earlier this year: “It’s time to stop thinking about the Internet and online communication in the context of a device, be it desktop, tablet or mobile.” Instead, said Wolski: “We need to embrace a device-agnostic approach to communicating with connected consumers and forget the idea of a ‘mobile Internet’.
Project Glass would not exist without
as concierges and personal, in-aisle checkout machines. As the cost of Bluetooth chipsets and WiFi continues to drop, suddenly it seems everything
as a stand-alone device or by tethering to a phone, tablet, or PC.”
It continues: “In the post-PC era, mobile can’t be just a hobby. It’s not noteworthy that your enterprise has great mobile apps; it’s noteworthy if you don’t. As you move past experimentation, make sure you avoid getting stuck on Mobile First. Focus instead on the prospect of reinvention, based and beyond.”
It’s time to stop leading with mobile. The new school is thinking of post-PC computing in a more fundamental way and your business is slipping behind with any other approach.