THE SILVER LINING:
Last, recessions don’t last forever and although the entrepreneurial spirit can take a beating, the growth opportunities for those who survive the recession can be immense. If your competitor is struggling, there is a good chance you can win its customers over to you and win through market consolidation. And there’s ample research to suggest that businesses founded during a recession do better than those founded during boom times. If you can sail your ship in rough waters, you can certainly sail in smooth.
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