CAR­LING BLACK LA­BEL CUP

Finweek English Edition - - COVER STORY -

To­gether with SAB­Miller in 2011, Kaizer Chiefs and Or­lando Pi­rates launched a new foot­ball cup, the Car­ling Black La­bel Cup, with a char­ity twist. The cup, only open to the two clubs, has a prize money of R2m do­nated by SAB­Miller.

Last year, the teams each de­cided to split the prize equally and give it to win­ning fans for par­tic­i­pat­ing in the fans’ SMS com­pe­ti­tion. Each fan would then keep half of the prize and do­nate the other half to a char­ity of his/her choice.

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