CARLING BLACK LABEL CUP
Together with SABMiller in 2011, Kaizer Chiefs and Orlando Pirates launched a new football cup, the Carling Black Label Cup, with a charity twist. The cup, only open to the two clubs, has a prize money of R2m donated by SABMiller.
Last year, the teams each decided to split the prize equally and give it to winning fans for participating in the fans’ SMS competition. Each fan would then keep half of the prize and donate the other half to a charity of his/her choice.