So­cial

Finweek English Edition - - TECHNOLOGY - Value: Price: Pr Also con­sider:

Jump­ing into the world of shares, forex or com­mod­ity trad­ing can be daunt­ing for in­di­vid­u­als tak­ing their first steps. A grow­ing le­gion of con­sumers would like to try their hand at trad­ing di­rectly with­out work­ing through con­ven­tional bro­ker chan­nels, but don’t know where to be­gin. eToro is an on­line ser­vice that tack­les this niche with a set of on­line tools de­signed to make trad­ing an easy un­der­tak­ing. The ser­vice has been around for a while, but re­cently launched a new set of tools, stocks and so­cial trad­ing ser­vices that are par­tic­u­larly in­ter­est­ing.

eToro makes it sim­ple for first-time traders to fund an ac­count us­ing PayPal or credit cards, for ex­am­ple, and get go­ing with sim­ple trad­ing tools. The ser­vice has

A great place to learn trad­ing with­out risk opened al­most 38m trades be­tween the be­gin­ning of 2012 and the time of writ­ing, with users from all over the world.

To make things easy, eToro has a lim­ited list of se­lected shares on of­fer, in­clud­ing Face­book, Mi­crosoft, Ap­ple, Ya­hoo! and Google. Users can also trade in­dices such as the Nas­daq 100 or UK 100, or com­modi­ties and forex, with live in­for­ma­tion on cur­rent trad­ing.

The in­ter­face is clean and easy to un­der­stand, but what really in­ter­ested me was the so­cial as­pect of eToro. Trad­ing on the plat­form is con­spic­u­ous and you can see other user’s port­fo­lios and gen­eral per­for­mance via a con­nec­tion with Face­book – and copy them.

So, for ex­am­ple, if you see some­one per­form­ing well with medium-risk trades

Free to start

Kap­i­tall.com

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