ny’s reputation grew and by the Fifties, its clientele included the country’s aristocrats and members of the upper classes.
This is important because Ladbrokes had – unlike all the other South African operators – history and an established brand when it arrived here in August 2011. So, what was the f irst thing it did when it decided to set up shop in South Africa? It told all South African clients who sneakily had previously set up Ladbrokes accounts through its UK site that it was now closing those accounts and monies would be repatriated to SA cli- ents’ local credit cards and that they could now start transacting through Ladbrokes.co.za. Lesson number 1. Don’t alienate existing clients – it is hard enough to get people transacting with a brand. Don’t make it harder for them and don’t give them an excuse to consider changing to other players. Lesson number 2. The repatriation may have been part of a broader deal struck with regulators to find money that